Contact us
Benson J. Fisher

Benson J. Fischer is the visionary founder and President of ZivZo Marketing, Advertising & Video Production. With more than 45 years of entrepreneurial experience spanning multiple industries, Benson has earned a reputation as a true marketing mastermind. Under his leadership, ZivZo has become a go-to agency for businesses; large and small; seeking creative, results-driven solutions in video production, advertising, and overall marketing strategy.

Early Life, Education, & Foundation of a Vision

 

    • Roots in Montgomery County, Maryland: Benson’s entrepreneurial spark ignited early. As a teenager, he sold fireworks locally and organized dance parties—laying the groundwork for a lifetime in promotion and event marketing.

    • University & Skill Development: While details of his formal education remain private, Benson’s LinkedIn profile highlights decades of skill-building in creative direction, video production, and business development. Colleagues endorse him for his strategic mindset, adaptability, and ability to marry creative vision with measurable results.

    • First Marketing Role: In 1974, Benson joined “The Plum” nightclub in Washington, D.C. as Marketing Director. His campaigns quickly increased foot traffic and established “The Plum” as a cultural landmark—foreshadowing his innate ability to position brands for long-term success.

Entrepreneurial Journey & Notable Ventures

 

    1. Restaurant Industry (1970s–1990s):

       

        • Owned, designed, built, and marketed over 50 restaurants across the Mid-Atlantic.

        • Co-founded Yummy Yogurt, a frozen yogurt chain that captured regional attention for innovative flavors and in-store experiences.

        • Launched and independently operated acclaimed eateries such as Café 57, Buffalo Bill’s, and Benson’s Italian Kitchen—each recognized for unique branding and consistent customer loyalty.

        • Acquired Giffords Ice Cream Company, navigating the complexities of a legacy food brand and successfully integrating it into broader distribution networks.

        • Turned around 10 Papa John’s franchise stores in the D.C. metro area through targeted marketing and operational overhauls, boosting same-store sales year over year.

    1. Real Estate Brokerage (Early 1990s–Present):

       

        • Founded The Fischer Organization, a commercial real estate brokerage that negotiated over 1,000 leases and property sales across Maryland, Pennsylvania, D.C., and Virginia.

        • Developed deep expertise in property marketing, leveraging his marketing background to create standout listing materials and negotiation strategies that consistently delivered above-market returns.

    1. Product Development & Distribution:

       

        • Created Redneck Premium Beer, selling more than 2 million cases nationwide. Benson oversaw branding, packaging design, and distribution partnerships, ultimately leading to a successful exit.

        • Established Coin X Change in 2004—a coin processing and logistics company. Over four years, the business processed over $30 million in loose coins through 75 self-service coin counting machines before being sold to a larger industry player.

    1. Transition to Business Consulting & Launch of ZivZo (Mid-2000s):

       

        • As Benson’s varied ventures flourished, local entrepreneurs and executives began seeking his counsel. In response, he formally launched ZivZo, combining decades of marketing savvy, operational know-how, and creative production under one roof.

        • Today, ZivZo Marketing, Advertising & Video Production serves as Benson’s flagship initiative—providing a full suite of services to help businesses articulate brand stories, engage audiences, and drive measurable growth.

 

ZivZo Marketing, Advertising & Video Production: Services Overview

ZivZo is built on Benson’s core belief that every organization deserves a unique marketing formula—one that fuses creativity, data-driven strategy, and production quality. Below is a breakdown of key service pillars:

  • Video Production & Storytelling
  • Strategic Marketing & Advertising
  • Brand Consulting & Business Development
  • Digital & Traditional Advertising

Video Production & Storytelling

  • Brand & Promotional Videos: Concept-to-post production videos that resonate emotionally and persuade effectively.
  • Corporate Training & Explainer Videos: Polished training modules, product demos, and explainer content to reinforce brand credibility.
  • Social Media Clips & Storytelling Shorts: Quick, platform-optimized videos for YouTube, Facebook, Instagram, and LinkedIn.

Strategic Marketing & Advertising

  • 360° Campaign Planning: Audits, competitor analysis, and market segmentation for multi-channel campaigns.
  • Search Engine Optimization (SEO) & Content Marketing: On-page and off-page best practices to drive organic traffic.
  • Pay-Per-Click (PPC) & Social Ads: Google Ads, Facebook/Instagram Ads, LinkedIn campaigns, and retargeting strategies to maximize ROI.

Brand Consulting & Business Development

  • Brand Positioning & Messaging Workshops: Sessions to uncover brand values, customer profiles, and go-to-market strategies.
  • Operational Efficiency & Growth Strategies: Advising on process optimization, cost management, and diversification.
  • Mergers, Acquisitions & Turnaround Expertise: Due-diligence consulting, marketing repositioning, and rebranding services.

Digital & Traditional Advertising

  • Print Collateral & Direct Mail: Integrated direct mail and print strategies to boost campaign recall.
  • Radio & Broadcast Sponsorships: Media placements aligned with brand budgets and audience demographics.
  • Outdoor & Out-of-Home (OOH) Advertising: Billboards, transit ads, and event sponsorship materials to capture local market share.

Signature Achievements & Client Success Stories

  • Doubled Traffic in 60 Days: Targeted content strategy, SEO, and brand videos increased traffic 100% and qualified leads by 35%.
  • $150K Annual Cost Savings: Software and vendor audits generated $150,000 in savings and supported rebranding for Series A funding.
  • Restaurant Turnaround Expertise: Menu redesign, in-store video, and Google My Business/social media campaign boosted sales by 45% YOY.
  • Real Estate Brokerage Growth: Video testimonials and Facebook Ads generated 50% more listings in three months.

Publications & Media Features

  • City Lifestyle (“Making Your Business Our Business”): Customized marketing strategies with storytelling and measurable KPIs.
  • City Lifestyle (“Meet Potomac Lifestyle”): Showcases ZivZo’s pro bono work, mentorship, and youth entrepreneurship support.
  • LinkedIn Thought Leadership: Long-form articles on video in brand engagement and integrated marketing strategy.
  • Industry Podcasts & Guest Appearances: Insights on maximizing ROI with limited budgets and scaling creative production.

Social Media & Online Presence

  • LinkedIn: 5,000+ connections, skill endorsements, weekly posts, client success highlights, and tutorials.
  • YouTube: 200+ videos, playlists for marketing strategies and video production, 3,500+ subscribers, many with 10,000+ views.
  • Facebook: 4,200+ followers, client success reels, live Q&A sessions, and high engagement on spotlight videos.
  • Instagram: 1,800+ followers, reels, behind-the-scenes content, and highlights like ZivZo Events and Client Wins.

Why Choose Benson Fischer & ZivZo?

  • Unmatched Experience: 45+ years launching, scaling, and selling businesses in restaurants, real estate, beverage distribution, and logistics.
  • Integrated Approach: Strategies informed by multi-industry experience for real-world ROI.
  • Full-Service Solution: Strategy, creative, production, and analytics all in one place.
  • Proven Track Record: Clients report double-digit growth in traffic, leads, or revenue within 90 days.
  • Community & Mentorship: Monthly workshops, pro bono nonprofit videos, and youth media production mentoring.
  • Data-Driven Creativity: In-house analytics team optimizes ad spend in real time for maximum ROI.

Highlighted ZivZo Services for SEO Focus

  • Video Production for SEO & Engagement: Keyword-optimized descriptions, tags, transcripts, and captions for accessibility and SEO.
  • Search Engine Optimization (SEO) & Content Marketing: Pillar pages, internal linking strategy, long-form blog posts, and case studies.
  • Local SEO & Google My Business (GMB): Optimized profile, consistent citation management, and localized content for visibility.

Client Testimonials (Select Excerpts)

  • “Benson transformed our brand overnight. His team’s video for our product launch drove a 300% increase in qualified leads.” — Sarah Delaney, CEO, Peak Performance Gear
  • “We were skeptical about video marketing until ZivZo showed us the data. Benson’s hands-on approach delivered a 25% lift in e-commerce sales within 60 days.” — Mark Timmons, Founder, HealthyHarvest Organics
  • “From the first meeting, Benson felt like a partner. Our new menu video earned media coverage and a sold-out opening week.” — Jason Lee, Owner, Riverfront Bistro

Publications & Awards

  • Featured in City Lifestyle Magazine: “Making Your Business Our Business” and “Meet Potomac Lifestyle” profiles highlighting customized marketing approaches and community involvement.
  • Industry Recognition: AMA Award for Innovative Video Campaign (2019) and Potomac Business Leader of the Year (2018).

Educational Resources & Thought Leadership

  • YouTube Tutorials & Webinars: DIY Video Production, Ad Spend Optimization, and Using Storytelling for Brand Loyalty.
  • LinkedIn Articles & Posts: ROI of Authentic Video Content and Integrating Digital & Traditional Advertising.
  • Monthly ZivZo Newsletter: Case studies, marketing tips, trend forecasts, and expert interviews in SEO, social media, and analytics.

Next Steps: Partnering with Benson Fischer & ZivZo

  • Schedule a Strategy Session: Visit meet.zivzo.com for a free 30-minute consultation.
  • Subscribe to the ZivZo Newsletter: Stay updated on trends, case studies, and exclusive tutorials.
  • Connect on Social Media: LinkedIn, YouTube, Facebook, Instagram.

Whether you’re a local small business or a multi-location enterprise, Benson J. Fischer and the ZivZo team are ready to craft an innovative marketing blueprint tailored to your goals. From concept to completion, ZivZo delivers creative excellence, measurable ROI, and unparalleled support every step of the way.

Ready to elevate your brand? Contact ZivZo today and experience the power of genuine, data-driven marketing.

Publications

Patomac Lifestyle Magazine
Download
Download