● Available for Strategy Sessions
Potomac, MD · Est. 1974
Benson J. Fischer.
Founder & President · ZivZo Marketing
A marketing mastermind with more than four decades of
entrepreneurial range — from founding restaurants and
beverage brands to brokering commercial real estate and
producing the videos that move them. Today he builds brand
stories at ZivZo.
Across restaurants, real estate, beverage & marketing.
Designed, built, branded & marketed across the Mid‑Atlantic.
Commercial leases & sales — MD, PA, DC, VA.
Marketing & Business Consulting
From local operators to national brands, the consulting work is grounded in one belief: good marketing starts with knowing your business inside and out. Strategy, positioning, and growth — built from decades of doing it himself.
The Foundation of a Vision
Benson J. Fischer is the visionary founder and President of ZivZo Marketing, Advertising & Video Production. With more than 45 years of entrepreneurial experience spanning multiple industries, he has earned a reputation as a true marketing mastermind.
Under his leadership, ZivZo has become a go-to agency for businesses— large and small — seeking creative, results-driven solutions in video production, advertising, and overall marketing strategy. He pairs the instincts of an operator with the eye of a producer, and he doesn’t sell what he hasn’t lived.
His colleagues endorse him for a strategic mindset, an unusual
adaptability, and the ability to marry creative vision with measurable
results.
Keynote Speaker & Contributing Author
Benson has taken his decades of hard-won experience to the stage. He speaks on entrepreneurship, brand building, and what it actually takes to build something that lasts. His bylines have appeared across industry publications covering restaurant marketing, commercial real estate, and small business growth strategy.
Four chapters. One operator.
Notable ventures across five decades.
CH. 01
1970s – 1990s
Restaurant Industry
Owned, designed, built and marketed over 50 restaurants across the Mid-Atlantic. Co-founded Yummy Yogurt; acquired Giffords Ice Cream; turned around 10 Papa John’s franchises in the DMV through targeted marketing and operational overhauls.
CH. 02
Early 1990s – Present
Real Estate Brokerage
Founded The Fischer Organization, a
commercial real estate brokerage that has negotiated over 1,000 leases and property sales. Deep expertise in property marketing — listing materials and negotiation strategies that consistently deliver above-market
returns.
CH. 03
1990s – 2000s
Product & Distribution
Created Redneck Premium Beer — 2M+ cases sold nationwide before a successful exit. Established Coin X Change in 2004; over four years the business processed $30M+ in loose coins through 75 self-service machines before being sold to an industry player.
CH. 04
Mid-2000s – Today
ZivZo Marketing
As Benson’s ventures flourished, local
entrepreneurs began seeking his counsel. He formally launched ZivZo — combining decades of marketing savvy, operational know-how, and creative production under one roof. Today it’s his flagship.
ZivZo is built on Benson’s core belief that every organization deserves a unique marketing formula — one that fuses creativity, data-driven strategy, and production quality. Four pillars, one operating manual.
01 — Pillar
Video Production & Storytelling
-
Brand & Promotional Videos
Concept-to-post that resonates emotionally and persuades effectively. -
Corporate Training & Explainers
Polished training, product demos, and explainer content that reinforces credibility. -
Social Media Clips & Shorts
Platform-optimized cuts for YouTube, Facebook, Instagram, LinkedIn.
02 — Pillar
Strategic Marketing & Advertising
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360° Campaign Planning
Audits, competitor analysis, market segmentation, multi-channel rollout. -
SEO & Content Marketing
On-page and off-page best practices to drive durable organic traffic. -
PPC & Social Ads
Google, Meta, LinkedIn, and retargeting strategies tuned for ROI.
03 — Pillar
Brand Consulting & Business Development
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Positioning & Messaging
Workshops to uncover values, ICPs, and a sharp go-to-market. -
Operational Efficiency
Advising on process, cost, and diversification of revenue. -
M&A & Turnaround
Due-diligence, repositioning, and rebranding services.
04 — Pillar
Digital & Traditional Advertising
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Print & Direct Mail
Integrated collateral that lifts recall when paired with digital. -
Radio & Broadcast
Media placements aligned to brand budget and demos. -
Out-of-Home (OOH)
Billboards, transit, and event sponsorships for local market share.
Podcasts & News with Benson Fischer
Features, columns & award nods.
Potomac Lifestyle
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NoVA Time 2 Eat
Time 2 Eat — Featured Profile
Restaurant Digest
Operator's Playbook
